Description
Book SynopsisFrom its eighteenth-century beginnings, the Santa Barbara wine industry achieved success by embracing a 'wine by design' model. In this process farmers, wine makers, and entrepreneurs overcome roadblocks like diseases, government policies and regulations, and environmental concerns by utilizing the latest technological advances coupled with agribusiness capitalism.
As the American demand for premium wine-grapes intensified in the late twentieth century, the Northern California wine industry rapidly grew its boutique and innovative local designer winemaking to increase profit to meet demand and compete on a global scale. Set in the context of the regional, national, and global wine community, this story illuminates a regional story of how the Santa Barbara wine industry found solutions to current market conditions while utilizing local traditions to develop a new version of local wine terroir. An accomplishment that allowed them to compete in the global marketplace yet develop highly specialized wine that is unique to the region.
By employing leading-edge technology and entrepreneurship, the California Central Coast region of Santa Barbara became a model for the American vision of agricultural innovation and an integral part of the international wine trade, developing a personalized version of local wine terroir.
Trade ReviewGeraci is
the author to read on the Santa Barbara wine industry. This book is the work of a master craftsman in history." — Kolleen M. Guy, Duke Kunshan University
Table of ContentsTABLE OF CONTENTSPrefaceChapter One: Wine By Design: Wine Begins its Journey to Santa Barbara
Chapter Two: Santa Barbara's First Wine Industry
Chapter Three: False Starts and the Road to Rediscovering Santa Barbara
Chapter Four: The California Wine Revolution Looks To Santa Barbara
Chapter Five: Santa Barbara Pioneers Plant Wine-grapes
Chapter Six: Santa Barbara Gains Recognition
Chapter Seven: 1990s—Santa Barbara Gains Vintibusiness Status
Chapter Eight: Booming Business—Continued Problems
Chapter Nine: Wine Is Here To Stay
Chapter Ten: The New Millennium Brings New Challenges
Chapter Eleven: New Millennium—New Land-use and Environmental Challenges
Chapter Twelve: A Decade of Successful Expansion: 2000 to 2010
Chapter Thirteen: Old Problems—New Challenges
Chapter Fourteen: The Era of Boutique Wineries
Epilogue: A Backward Look ForwardSources ConsultedIndex
