Description
Book SynopsisWin from Within offers a playbook for developing and deploying organizational culture that enables outsized results. It is a groundbreaking demonstration of culture’s role as a foundation for strategic success—and its measurable impact on the bottom line.
Trade ReviewIn
Win from Within, James Heskett guides readers through the ways and means of effective, lasting change to organizational culture. By examining leading companies, he illustrates not just the qualitative but also the quantitative effects of excellent culture on business strategy. A fantastic read. -- Steve Odland, president and CEO, The Conference Board
Culture is an essential component of success, and for decades Heskett has done not only the research but also the quantification and codification of cultures that win. In this book, he provides a roadmap to “win from within.” He relays evidence that culture provides the foundation of success in rapidly changing markets and industries, taking a long view of winning with a clear awareness of the short and long game of sustainable cultures. -- Patricia Asp, founder and principal, ASPire
Heskett's academic approach and writing style will provide academics, thinkers, and leaders with new insights into the art and science of how culture makes a difference in business, good or bad. He is the right author for this timely topic. -- Arkadi Kuhlmann, founder of ING DIRECT and coauthor of
The Orange Code[James L. Heskett’s] new book,
Win from Within, is a master class in building culture. * strategy + business *
Successfully ties together the issue of employee engagement and the role of culture in driving performance and leading to competitive advantage. * Choice *
Table of ContentsForeword, by John Kotter
Acknowledgments
Introduction
1. Culture: The Nearly Perfect Competitive Weapon
2. Culture Engages Employees
3. How Culture Drives Performance: Follow the Money
4. Why Some Organizations Engage Employees (and Customers) Better Than Others
5. How Effective Cultures Are Sustained
6. Culture, Engagement, and Work from Anywhere
7. Change the Culture
8. Lead for Competitive Advantage Through Culture
Appendix A. Robust, Culture-Based Balanced
Scorecard Audit
Notes
Index
