Description
Book SynopsisYou can get there
Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path.
Wherever you want to go, Business Communication will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental business communication concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book''s brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies.
With this book, you will be able to:
* Incorporate active listening, assertive speaking, and non-verbal communication techniques into your daily communications.
* Resolve conflicts effectively.
* Choose the best words and voice for your audience.
* Craft persuasive business letters.
* Avoid common writi
Table of ContentsPart I: Foundations of Business Communication 1
1 Understanding Business Communication 1
2 Mastering Communication Skills 29
3 Effective Conflict Resolution 59
Part II: The Writing Process 100
4 Writing for Business Audiences 100
5 Writing and Revising Business Communications 121
Part III: Letters, Memos, E-Mail, and Other Brief Messages 143
6 Managing Memos and E-Mail 143
7 Writing Positive Business Letters 162
8 Writing Negative Messages 189
9 Writing Persuasively 209
Part IV: Developing Speaking Skills 231
10 Spoken Communication 231
11 Giving Speeches and Oral Presentations 257
Part V: Reports and Proposals 285
12 Writing Business Reports 285
13 Writing Business Proposals 308
Part VI: Employment Messages 337
14 Writing Resumes and Job Letters 337
15 Interviewing for Employment 361
Appendix A 385
Appendix B 391
Appendix C 411
Glossary 423
Index 431
