Description

Book Synopsis

From the best-selling author of The Death of Economics and Butterfly Economics, a ground-breaking look at a truth all too seldom acknowledged: most commercial and public policy ventures will not succeed.

Paul Ormerod draws upon recent advances in biology to help us understand the surprising consequences of the Iron Law of Failure. And he shows what strategies corporations, businesses and governments will need to adopt to stand a chance of prospering in a world where only one thing is certain.



Trade Review
"'Engrossing and entertaining... A careful, comprehensible analysis of the limits of human rationality's ability to control the world.' Alasdair Palmer, Sunday Telegraph 'Gripping stuff.' Krishna Guha, Financial Times"

Why Most Things Fail

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    A Paperback / softback by Paul Ormerod

    4 in stock

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      Publisher: Faber & Faber
      Publication Date: 06/04/2006
      ISBN13: 9780571220137, 978-0571220137
      ISBN10: 0571220134
      Also in:
      Business, Finance & Law Economic theory and philosophy

      Description

      Book Synopsis

      From the best-selling author of The Death of Economics and Butterfly Economics, a ground-breaking look at a truth all too seldom acknowledged: most commercial and public policy ventures will not succeed.

      Paul Ormerod draws upon recent advances in biology to help us understand the surprising consequences of the Iron Law of Failure. And he shows what strategies corporations, businesses and governments will need to adopt to stand a chance of prospering in a world where only one thing is certain.



      Trade Review
      "'Engrossing and entertaining... A careful, comprehensible analysis of the limits of human rationality's ability to control the world.' Alasdair Palmer, Sunday Telegraph 'Gripping stuff.' Krishna Guha, Financial Times"

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