Description

Book Synopsis
Incorporate economic moat analysis for profitable investing

Why Moats Matter is a comprehensive guide to finding great companies with economic moats, or competitive advantages. This book explains the investment approach used by Morningstar, Inc., and includes a free trial to Morningstar''s Research.

Economic moatsor sustainable competitive advantagesprotect companies from competitors. Legendary investor Warren Buffett devised the economic moat concept. Morningstar has made it the foundation of a successful stock-investing philosophy.

Morningstar views investing in the most fundamental sense: For Morningstar, investing is about holding shares in great businesses for long periods of time. How can investors tell a great business from a poor one? A great business can fend off competition and earn high returns on capital for many years to come. The key to finding these great companies is identifying economic moats that stem from at least one of five sources o

Table of Contents

Preface ix

Acknowledgments xi

Chapter 1 Guiding Principles of Morningstar’s Equity Research 1

Question 1: How Can We Identify Which Businesses Are Great? 2

Question 2: When Is the Best Time to Invest in Great Businesses? 6

Chapter 2 What Makes a Moat? 11

Moat Sources 13

Notes 33

Chapter 3 Why Moat Trends Matter 35
Contributed by Stephen Ellis, a member of Morningstar’s Economic Moat Committee and head of Financial Services equity research at Morningstar

Moat Trends and Fundamental Performance 37

Five Key Considerations for Moat Trends 38

Intangibles 41

Cost Advantage 44

Switching Costs 47

Network Effect 51

Efficient Scale 54

Best Practices for Moat Trend Analysis 57

Chapter 4 How Stewardship Affects Economic Moats 61
Contributed by Todd Wenning, who oversees Morningstar’s equity stewardship methodology

Meet Our Stewardship Methodology 62

Drilling Down 63

Chapter 5 Applying Moats to Dividend Investing 81
Contributed by Josh Peters, director of equity-income strategy for Morningstar and editor of the Morningstar® DividendInvestorSM newsletter

Why Dividends Matter 83

Which Dividends? 87

Chapter 6 The Importance of Valuation 93
Contributed by Joel Bloomer, Matt Coffina, and Gareth James, members of Morningstar’s Moat Committee and contributors to Morningstar’s valuation methodology

Valuation Concepts 95

Cost of Capital and Returns on Capital 96

Morningstar’s Valuation Approach 97

Example: Calculating ROIC 99

Forecasting Future Free Cash Flows 102

The Morningstar RatingTM for Stocks 106

Fair Value Uncertainty and Cost of Equity 107

Notes 111

Chapter 7 Do Moat Ratings Predict Stock Returns? 113
Contributed by Warren Miller, head of quantitative research at Morningstar

Chapter 8 Putting Moat and Valuation to Work: Portfolio Strategies 121

Wide Moat Focus Index 121

The Tortoise and Hare Portfolios 124

Chapter 9 Basic Materials 129

Commodity Manufacturers 130

Commodity Processors 133

Metals and Mining 135

Chapter 10 Consumer 139

Beverages 140

Consumer Products 141

Tobacco 143

Restaurants 144

Retail Defensive 146

Specialty Retail 148

Lodging 149

Notes 151

Chapter 11 Energy 153

Oil and Gas Drilling 154

Oil and Gas Exploration and Production 156

Oil and Gas Midstream 158

Refining 159

Oil and Gas Integrateds 161

Engineering Services 163

Chapter 12 Financial Services 167

Banks 168

Capital Markets 170

Credit Services 172

Financial Exchanges 173

Insurance 174

Chapter 13 Healthcare 177

Pharmaceuticals 178

Biotechnology 180

Medical Devices 182

Medical Instruments and Supplies 184

Diagnostics and Research 185

Chapter 14 Industrials 187

Railroads 188

Airport Operators 190

Aerospace and Defense 191

Trucking and Marine Shipping 192

Waste Management 193

Heavy Equipment 195

Diversified Industrials 197

Chapter 15 Technology 199

Consumer Technology 200

Enterprise Hardware Systems 202

IT Services 203

Semiconductors 205

Software 207

Telecom Services 209

Chapter 16 Utilities 211

Regulated and Diversified Utilities 212

Independent Power Producers 214

About the Authors 217

Index 221

Why Moats Matter

    Product form

    £25.60

    Includes FREE delivery

    RRP £32.00 – you save £6.40 (20%)

    Order before 4pm today for delivery by Tue 9 Jun 2026.

    A Hardback by Heather Brilliant, Elizabeth Collins

    2 in stock


      View other formats and editions of Why Moats Matter by Heather Brilliant

      Publisher: John Wiley & Sons Inc
      Publication Date: 22/08/2014
      ISBN13: 9781118760239, 978-1118760239
      ISBN10: 1118760239

      Description

      Book Synopsis
      Incorporate economic moat analysis for profitable investing

      Why Moats Matter is a comprehensive guide to finding great companies with economic moats, or competitive advantages. This book explains the investment approach used by Morningstar, Inc., and includes a free trial to Morningstar''s Research.

      Economic moatsor sustainable competitive advantagesprotect companies from competitors. Legendary investor Warren Buffett devised the economic moat concept. Morningstar has made it the foundation of a successful stock-investing philosophy.

      Morningstar views investing in the most fundamental sense: For Morningstar, investing is about holding shares in great businesses for long periods of time. How can investors tell a great business from a poor one? A great business can fend off competition and earn high returns on capital for many years to come. The key to finding these great companies is identifying economic moats that stem from at least one of five sources o

      Table of Contents

      Preface ix

      Acknowledgments xi

      Chapter 1 Guiding Principles of Morningstar’s Equity Research 1

      Question 1: How Can We Identify Which Businesses Are Great? 2

      Question 2: When Is the Best Time to Invest in Great Businesses? 6

      Chapter 2 What Makes a Moat? 11

      Moat Sources 13

      Notes 33

      Chapter 3 Why Moat Trends Matter 35
      Contributed by Stephen Ellis, a member of Morningstar’s Economic Moat Committee and head of Financial Services equity research at Morningstar

      Moat Trends and Fundamental Performance 37

      Five Key Considerations for Moat Trends 38

      Intangibles 41

      Cost Advantage 44

      Switching Costs 47

      Network Effect 51

      Efficient Scale 54

      Best Practices for Moat Trend Analysis 57

      Chapter 4 How Stewardship Affects Economic Moats 61
      Contributed by Todd Wenning, who oversees Morningstar’s equity stewardship methodology

      Meet Our Stewardship Methodology 62

      Drilling Down 63

      Chapter 5 Applying Moats to Dividend Investing 81
      Contributed by Josh Peters, director of equity-income strategy for Morningstar and editor of the Morningstar® DividendInvestorSM newsletter

      Why Dividends Matter 83

      Which Dividends? 87

      Chapter 6 The Importance of Valuation 93
      Contributed by Joel Bloomer, Matt Coffina, and Gareth James, members of Morningstar’s Moat Committee and contributors to Morningstar’s valuation methodology

      Valuation Concepts 95

      Cost of Capital and Returns on Capital 96

      Morningstar’s Valuation Approach 97

      Example: Calculating ROIC 99

      Forecasting Future Free Cash Flows 102

      The Morningstar RatingTM for Stocks 106

      Fair Value Uncertainty and Cost of Equity 107

      Notes 111

      Chapter 7 Do Moat Ratings Predict Stock Returns? 113
      Contributed by Warren Miller, head of quantitative research at Morningstar

      Chapter 8 Putting Moat and Valuation to Work: Portfolio Strategies 121

      Wide Moat Focus Index 121

      The Tortoise and Hare Portfolios 124

      Chapter 9 Basic Materials 129

      Commodity Manufacturers 130

      Commodity Processors 133

      Metals and Mining 135

      Chapter 10 Consumer 139

      Beverages 140

      Consumer Products 141

      Tobacco 143

      Restaurants 144

      Retail Defensive 146

      Specialty Retail 148

      Lodging 149

      Notes 151

      Chapter 11 Energy 153

      Oil and Gas Drilling 154

      Oil and Gas Exploration and Production 156

      Oil and Gas Midstream 158

      Refining 159

      Oil and Gas Integrateds 161

      Engineering Services 163

      Chapter 12 Financial Services 167

      Banks 168

      Capital Markets 170

      Credit Services 172

      Financial Exchanges 173

      Insurance 174

      Chapter 13 Healthcare 177

      Pharmaceuticals 178

      Biotechnology 180

      Medical Devices 182

      Medical Instruments and Supplies 184

      Diagnostics and Research 185

      Chapter 14 Industrials 187

      Railroads 188

      Airport Operators 190

      Aerospace and Defense 191

      Trucking and Marine Shipping 192

      Waste Management 193

      Heavy Equipment 195

      Diversified Industrials 197

      Chapter 15 Technology 199

      Consumer Technology 200

      Enterprise Hardware Systems 202

      IT Services 203

      Semiconductors 205

      Software 207

      Telecom Services 209

      Chapter 16 Utilities 211

      Regulated and Diversified Utilities 212

      Independent Power Producers 214

      About the Authors 217

      Index 221

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account