Description

Book Synopsis
What motivates us as students, employees, and individuals?

If you reward your children for doing their homework, they will usually respond by getting it done. But is this the most effective method of motivation? No, says psychologist Edward L. Deci, who challenges traditional thinking and shows that this method actually works against performance. The best way to motivate people—at school, at work, or at home—is to support their sense of autonomy. Explaining the reasons why a task is important and then allowing as much personal freedom as possible in carrying out the task will stimulate interest and commitment, and is a much more effective approach than the standard system of reward and punishment. We are all inherently interested in the world, argues Deci, so why not nurture that interest in each other? Instead of asking, How can I motivate people? we should be asking, How can I create the conditions within which people will motivate themselves?

An insightful and provocative meditation on how people can become more genuinely engaged and succesful in pursuing their goals. —Publisher's Weekly

Why do We do what We do Understanding Self

    Product form

    £15.20

    Includes FREE delivery

    RRP £19.00 – you save £3.80 (20%)

    Order before 4pm tomorrow for delivery by Wed 17 Jun 2026.

    A Paperback / softback by Edward L. Deci, Richard Flaste

    4 in stock


      View other formats and editions of Why do We do what We do Understanding Self by Edward L. Deci

      Publisher: Penguin Putnam Inc
      Publication Date: 01/08/1996
      ISBN13: 9780140255263, 978-0140255263
      ISBN10: 0140255265

      Description

      Book Synopsis
      What motivates us as students, employees, and individuals?

      If you reward your children for doing their homework, they will usually respond by getting it done. But is this the most effective method of motivation? No, says psychologist Edward L. Deci, who challenges traditional thinking and shows that this method actually works against performance. The best way to motivate people—at school, at work, or at home—is to support their sense of autonomy. Explaining the reasons why a task is important and then allowing as much personal freedom as possible in carrying out the task will stimulate interest and commitment, and is a much more effective approach than the standard system of reward and punishment. We are all inherently interested in the world, argues Deci, so why not nurture that interest in each other? Instead of asking, How can I motivate people? we should be asking, How can I create the conditions within which people will motivate themselves?

      An insightful and provocative meditation on how people can become more genuinely engaged and succesful in pursuing their goals. —Publisher's Weekly

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account