Description
Book SynopsisLiz Tregenza is a fashion and business historian. She is currently a lecturer at London College of Fashion, UK. Liz also runs her own vintage business and has written two books on vintage fashion.
Trade ReviewThis much-needed work fills a gap in the history of British fashion design and manufacturing in the twentieth century. * Marie McLoughlin, University of Brighton, UK *
Drawing on a rich and diverse range of research, Liz Tregenza demonstrates how wholesale couturiers made haute couture style available to middle-class women, arguing that they were instrumental in securing London's position as a centre of ready-to-wear fashion in the period 1930-70. * Rachel Worth, Arts University Bournemouth, UK *
Table of ContentsList of Illustrations Acknowledgements Introduction 1. From Bond Street to the Golf Club: The Early History of Wholesale Couture 2. Seventh Avenue in Miniature: Manufacturing Wholesale Couture 3. Can London Become a World Fashion Centre? Reimagining Wholesale Couture in 1946 4. Avenue Montaigne in Market Street: Designing Wholesale Couture 5. These Labels Stand for Quality: Promoting Wholesale Couture 6. London Prepares an Invasion: Exporting Wholesale Couture 7. Switched on Clothes for Swinging Girls? Youth Fashion and Wholesale Couture Conclusion Notes Bibliography Index
