Description

Book Synopsis
In the decades after the civil rights movement, the ideology of colorblindness co-opted the language of the civil rights era in order to reinvent white supremacy. The key to this shift, Justin Gomer contends, was film - Hollywood provided the visual medium necessary to dramatize an anti-civil rights agenda over the course of the 70s, 80s, and 90s.

Trade Review
Through clear writing . . . Gomer makes thoughtful connections to support a compelling argument that Hollywood played an influential role in the popularization of racial colorblindness. . . . White Balance is a well-written and much-needed study of colorblindness – one of the few book-length sources that explores the role of race-neutral perspectives in American society and culture.--Black Perspectives

White Balance

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    A Hardback by Justin Gomer

    £73.80

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    RRP £8,200.00 – you save £8,126.20 (99%)

    Order before 4pm today for delivery by Tue 20 Oct 2026.

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      Book details

      Publisher The University of North Carolina Press
      Published 1/30/2020 12:06:00 AM
      ISBN-13 9781469655796
      978-1469655796
      ISBN-10 1469655799
      Also in:
      Films, cinema

      Description

      Book Synopsis
      In the decades after the civil rights movement, the ideology of colorblindness co-opted the language of the civil rights era in order to reinvent white supremacy. The key to this shift, Justin Gomer contends, was film - Hollywood provided the visual medium necessary to dramatize an anti-civil rights agenda over the course of the 70s, 80s, and 90s.

      Trade Review
      Through clear writing . . . Gomer makes thoughtful connections to support a compelling argument that Hollywood played an influential role in the popularization of racial colorblindness. . . . White Balance is a well-written and much-needed study of colorblindness – one of the few book-length sources that explores the role of race-neutral perspectives in American society and culture.--Black Perspectives

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