Description

Book Synopsis

In the decades after the civil rights movement, the ideology of colorblindness co-opted the language of the civil rights era in order to reinvent white supremacy. The key to this shift, Justin Gomer contends, was film - Hollywood provided the visual medium necessary to dramatize an anti-civil rights agenda over the course of the 70s, 80s, and 90s.

Trade Review

Through clear writing . . . Gomer makes thoughtful connections to support a compelling argument that Hollywood played an influential role in the popularization of racial colorblindness. . . . White Balance is a well-written and much-needed study of colorblindness – one of the few book-length sources that explores the role of race-neutral perspectives in American society and culture.--Black Perspectives

White Balance

    Product form

    A Hardback by Justin Gomer

    £73.80

    Includes FREE delivery

    RRP £8,200.00 – you save £8,126.20 (99%)

    Order before 4pm on Monday for delivery by Wed 2 Dec 2026.

    1 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of White Balance by Justin Gomer

      Book details

      Published 30 January 2020
      ISBN-13 9781469655796
      978-1469655796
      ISBN-10 1469655799
      Also in:
      Films, cinema

      Description

      Book Synopsis

      In the decades after the civil rights movement, the ideology of colorblindness co-opted the language of the civil rights era in order to reinvent white supremacy. The key to this shift, Justin Gomer contends, was film - Hollywood provided the visual medium necessary to dramatize an anti-civil rights agenda over the course of the 70s, 80s, and 90s.

      Trade Review

      Through clear writing . . . Gomer makes thoughtful connections to support a compelling argument that Hollywood played an influential role in the popularization of racial colorblindness. . . . White Balance is a well-written and much-needed study of colorblindness – one of the few book-length sources that explores the role of race-neutral perspectives in American society and culture.--Black Perspectives

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account