Description
Book SynopsisWritten by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into amajor global industry.
Structured into four sections, the book covers the key issues in the Business of professional sport:
The New Sport Environment Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have maderunning one of Europe's most popular sports.
Sport Marketing and Media Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in sport.
Sport and Finance Relating to the economics
Trade Review
I had great joy reading fine chapters on subjects like the development of sporting goods and globalisation vs. the local/national applied to sport talent development. The contributions included blow "fresh air" into a genre flooded with too much of the same, as they focus on underrepresented sports, insufficiently covered subjects and not exactly overused theories. It invites data, researchers and research from sports and sport contexts other than "the usual suspects" (football, arena sports in general, major events like the Olympics). This is essential, as the dominance of "the usual suspects" is leaning towards the absurd in previous publications in this genre. A welcome and valuable contribution to the field. -- Hans Lundberg
Organized around four broad themes—the sport environment, sport marketing and media, sport and finance, and sporting events (the two concluding chapters are on the Olympics)—these 15 stand-alone chapters, authored by European sport-management or marketing professors have little in the way of coverage of US sports. The editors and contributors assess the volume’s appeal to students in sport-related courses in business, economics, and other social sciences; more appropriately, the audience will likely be limited to students and faculty members at European institutions. Solid and plentiful references: goal! Summing Up: Recommended. -- A. R. Sanderson
Table of Contents
SECTION A: THE NEW SPORT ENVIRONMENT Chapter 1: When Sport Meets Business: A Brief Introduction - Rasmus K. Storm, Ulrik Wagner and Klaus Nielsen Chapter 2: The Expansion of the Sport Goods Industry - Anna Gerke and Maureen Benson-Rea Chapter 3: When Globalisation and Migration Meet National and Local Talent Development - Sine Agergaard Chapter 4: Commodification and Commercialization of Elite Athletes - Johannes Orlowski, Manuel Herter and Pamela Wicker Chapter 5: The Business of Running - Koen Breedweld and Jeroen Scheerder SECTION B: SPORT MARKETING AND MEDIA Chapter 6: The Growth of Commercial Sponsorship - Ulrik Wagner and Thorsten Dum Chapter 7: The Battle for Media Rights in European Club Football - Harry Arne Solberg Chapter 8: Ambush Marketing in Sport - Simon Chadwick, Nicholas Burton and Cheri Bradish Chapter 9: Sport, Social Media and Online Communities - Bastian Popp and Herbert Woratschek Chapter 10: Corporate Social Responsibility in Sport - Mathieu Djaballah SECTION C: SPORT AND FINANCE Chaper 11: Profits, Championships and Budget Constraints in European Professional Sport - Klaus Nielsen and Rasmus K. Storm Chapter 12: Financial Fair Play in European Football - Jan Pieper Chapter 13: Corruption and the Governance of Sport - Arnout Geeraert and Jens Sejer Andersen SECTION D: SPORTING EVENTS Chapter 14: Sustainable Urban Legacies of Hosting the Olympic Games - Larissa Davies Chapter 15: The Cost of Hosting International Sports Events - Wladimir Andreff
