Description
Book SynopsisOne of the toughest lessons every business leader learns is how hard it is to generate sustained growth. Stalled growth is the rule, not the exception--even for the best-managed companies. That''s especially true in unpredictable economic environments such as the one we''re experiencing today.
McKee has a unique understanding of what happens when growth stalls. His firm commissioned a study of 700 companies that had at one time been among the nation''s fastest-growing businesses. Developed in concert with Decision Analyst, a leading national research and consulting firm, the study probed areas as diverse as corporate structure, competition, branding, finance, and strategy. The target respondent profile were CEOs, owners, principals, presidents, managing directors or chairmen of the board. In-depth follow-up interviews yielded fascinating stories and personal comments from executives who had been living on the front lines of real-life growth crises. McKee presents compelling knowled
Table of Contents
Acknowledgments vii
Introduction ix
1. It’s Not Just Business, It’s Personal 1
2. Growth Stalls 13
3. Market Tectonics 23
4. Lack of Consensus 41
5. Loss of Focus 55
6. Loss of Nerve 73
7. Marketing Inconsistency 91
8. The Vicious Cycle 107
9. Take a Deep Breath 119
10. Set Your Sights 125
11. Find Your Target 137
12. Sharpen Your Arrow 155
13. Let It Fly 175
14. It Works 189
Notes 199
About the Author 213
Index 215
