Description
Book SynopsisTrade Review"A Fast Company Best Design Book of the Year"
"Hagberg’s book is bold and original, both in subject matter and structure. The author’s investment in the entanglement of love and professional drive, of language and form, does not fight for the inclusion of Aline Louchheim Saarinen in the existing canon but rather builds a new category all its own."
---Mariana Janowicz, New York Review of Architecture"Hagberg gives the discreet and specialised world of the architectural publicist an aura of romance and intrigue. Though its task is confined,
When Eero Met His Match is an expansive, candid, insightful and oddly sexy book. As a tribute to Louchheim, it is impressive; as a portrait of an overlooked profession, it is revealing, funny and moving."
---Will Wiles, Apollo Magazine"A unique piece of media criticism. . . . [Hagberg] shines a light on the deep connection between words and visuals, media and memory, and how our experiences of the built world are filtered through the stories being told to us."
---Jarrett Fuller, Fast Company"Combining biography, history, personal narrative, and cultural criticism, and sweetened with a dash of epistolary romance,
When Eero Met His Match brings Louchheim — and an entire branch of architectural practice and production — out of the shadows."
---Sophia Stewart, Hyperallergic"Hagberg’s exploration of their relationship foregrounds the woman whose powerful mythmaking created the lasting impression of Saarinen’s singular creative genius."
---Sarah Holder, City Lab"[An] important book."
---John J. Parman, Arcade Magazine"
When Eero Met His Match dives into the rarely seen lives of those behind the curtain of newspaper clippings and magazine articles. Part historical account, part personal memoir, Eva Hagberg's latest book unpacks the often secret and sometimes omniscient world of architectural publicity."
---Kate Mazade, Madame Architect"[An] unconventional biography. . . . the book’s true intellectual centre is the exploration of how architectural form is translated into — and shaped by — the stories we tell. . . . An accessible, elegant and exquisitely polymathic meditation on a complicated subject."
---Stefan Novakovic, Azure Magazine"
When Eero Met His Match is at once a personal journey for its author as it is an impeccably researched reconstruction of two important figures in modern architecture, sure to appeal to architects, students, and architectural historians alike."
---Sean Ruthen, Spacing National"[An] excellent book. . . . Hagberg . . . uses
When Eero Met His Match to correct the diminished role attributed to Aline in Eero's career, as portrayed in articles at the time but also in monographs published decades later."
---John Hill, A Weekly Dose of Architecture Books"It is a fascinating behind-the-scenes exposé of the relationship between architectural practice and the media which exploded after the war and continues to form the basis of how architecture works today. It’s also about fame, ambition, insecurity, love and lust (it would make a terrific movie)."
---Stephen Parnell, RIBA Journal
