Description

Book Synopsis
The next instalment in Capstone s brand new business series What You Need to Know About These accessible books will get anyone up to speed, fast. . And this latest edition is no different. Who wants to read tomes and reams of start-up advice? Who wants to spend days researching on the internet.

Trade Review
'This is an excellent introduction to what you need to know if you are starting a business'. The Market, November 2011. '...summarises all the essential information you need to start your own business into a concise and easy--to-read book.' (Flybe, January 2012)

Table of Contents
Introduction 1

1 – The Idea 7

2 – The Business Plan 37

3 – Laws and Systems 63

4 – The Money Bit 81

5 – Sales and Marketing 105

6 – People 135

7 – Growth and Durability 157

8 – Lifestyle Matters 177

Index 205

What You Need to Know About Starting A Business

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    A Paperback / softback by Kevin Duncan

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of What You Need to Know About Starting A Business by Kevin Duncan

      Publisher: John Wiley and Sons Ltd
      Publication Date: Publication Date: 19/08/2011
      ISBN13: 9780857082046, 978-0857082046
      ISBN10: 0857082043

      Description

      Book Synopsis
      The next instalment in Capstone s brand new business series What You Need to Know About These accessible books will get anyone up to speed, fast. . And this latest edition is no different. Who wants to read tomes and reams of start-up advice? Who wants to spend days researching on the internet.

      Trade Review
      'This is an excellent introduction to what you need to know if you are starting a business'. The Market, November 2011. '...summarises all the essential information you need to start your own business into a concise and easy--to-read book.' (Flybe, January 2012)

      Table of Contents
      Introduction 1

      1 – The Idea 7

      2 – The Business Plan 37

      3 – Laws and Systems 63

      4 – The Money Bit 81

      5 – Sales and Marketing 105

      6 – People 135

      7 – Growth and Durability 157

      8 – Lifestyle Matters 177

      Index 205

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