Description

In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and �ebusiness� sectors.

What Is Strategy and Does It Matter?

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Paperback / softback by Richard Whittington

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In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic... Read more

    Publisher: Cengage Learning EMEA
    Publication Date: 21/12/2000
    ISBN13: 9781861523778, 978-1861523778
    ISBN10: 1861523777

    Number of Pages: 168

    Non Fiction , Politics, Philosophy & Society

    Description

    In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and �ebusiness� sectors.

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