Description

The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name - which comes from the Danish phrase meaning to always “play well” - encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O’Connor describes how a simple concept - small plastic bricks that snap together - morphed into a cultural phenomenon.

What Is LEGO?

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Paperback / softback by Jim O'Connor , Who HQ

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The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its... Read more

    Publisher: Penguin Putnam Inc
    Publication Date: 05/05/2020
    ISBN13: 9780593092941, 978-0593092941
    ISBN10: 0593092945

    Number of Pages: 112

    Description

    The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name - which comes from the Danish phrase meaning to always “play well” - encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O’Connor describes how a simple concept - small plastic bricks that snap together - morphed into a cultural phenomenon.

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