Description
Book SynopsisUsing the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts-the kind of sales that transform your business.
Trade Review'Its content is logical, innovative and really interesting.' (Professional Marketing, May 2012)
Table of ContentsForeword xiii
Preface xvii
Acknowledgments xxi
Author Biographies xxiii
CHAPTER 1 The Whale Hunters’ Story 1
Inspiration from the Inuit whale hunters—how we got here.
CHAPTER 2 Signs of the Times 7
Brief history of why the sales process is more difficult and complex today than it used to be; overview of the Whale Hunters’ Process.
CHAPTER 3 Know the Whale 33
Define your ocean, chart your waters, and create a target filter.
CHAPTER 4 Send Out the Scouts 65
Populate your whale chart, complete dossiers, define whale signs, create a tracking system, and establish performance metrics.
CHAPTER 5 Set the Harpoon 87
Plan your initial contacts, control “the aperture of perception,” go in the right door, and ask great questions.
CHAPTER 6 Ride the Whale 109
Launch a boat, analyze the buyers’ table, power your boat, and define metrics for the boat’s performance.
CHAPTER 7 Capture the Whale 131
Define the steps of progressive discovery, progressive disclosure; map your process, and refine your proposals.
CHAPTER 8 Sew the Mouth Shut 159
Stage the “big show,” anticipate spoilers, use your chief, and get on the whale’s calendar.
CHAPTER 9 Beach the Whale 183
Prepare your village, accelerate capacity and velocity, align reward systems, and communicate with the whale.
CHAPTER 10 Honor the Whale 205
Build a fast-growth culture, make and keep promises, improve handoffs, and control barnacles.
CHAPTER 11 Celebrate the Whale 227
Conduct “lessons learned,” communicate your gratitude, feed the ravens, and search for ambergris.
Epilogue: Let the Hunt Begin 245
Our challenge to you!
Glossary 247
Index 251
