Werbe- und Markenforschung: Meilensteine - State of the Art - Perspektiven

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Hardback by Andreas Strebinger , Wolfgang Mayerhofer Short Description:

Überblick über aktuelle Themen der Werbe- und Markenforschung auf der Basis internationaler Forschungsergebnisse, neuer eigener Untersuchungen und Fallstudien. Read more

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Publisher: Gabler
Publication Date: 26/10/2006
ISBN13: 9783834903952, 978-3834903952
ISBN10: 3834903957

Number of Pages: 550

Non Fiction , Business, Finance & Law