Description
Book Synopsis***100% of Author Royalties are being donated to charity in keeping with the belief that WEconomy can indeed change the world by empowering families in developing communicates to lift themselves out of poverty with the small business training these book sales are providing. Track your individual impact on a global scale with the specific code on your book's back cover at WE.org.
Your guide to ''Business with Benefits''... for All!
Purpose and profit are powerful human motivators. Combined, this power can change the world.
WEconomy is your guidebook to the greatest evolution in business since the assembly line. Discover the secret to achieving purpose with profit in your career and company, all while driving positive impact.
Do you crave more meaning in your job?
This book is your roadmap. Are you seeking to inspire employees? CEOs are discovering that purpose is the key to increasing productivity and retaining top perfor
Table of Contents
ix Foreword by Sheryl Sandberg
Part One
What: An introduction to the WEconony: What is it? Why now? How is it changing business for good?
Who: The authors share their personal journeys and lessons on business, charity, and social enterprise—learned the hard way
1 Introduction: Welcome to the WEconomy
Craig Kielburger, Holly Branson, and Marc Kielburger
17 Chapter 1: Growing Up Branson
Holly Branson
31 Chapter 2: Breakfast and a Wake-Up Call
Craig Kielburger
47 Chapter 3: From the Slaughterhouse to Social Enterprise
Marc Kielburger
Part Two
Why? Because successful businesses now work for the greater good, and purpose is profitable. The stories that follow are proof that companies are thriving by tackling social issues with business plans. It’s “Business with Benefits”—for people, planet, and profit. You may sit with the investment or marketing department and think that changing the world is the unenviable problem of the Corporate Social Responsibility team. In fact, everyone has the chance to push companies to scale social change, and to find more meaning at work.
63 Introduction: Purpose at Work: Why Business Should Get Involved
Craig Kielburger, Holly Branson, and Marc Kielburger
71 Chapter 4: Purpose 101
Holly Branson
85 Chapter 5: Inspire Brand Fanatics
Craig Kielburger
97 Chapter 6: Build New Products
Marc Kielburger
111 Chapter 7: Reinventing Your Work Life
Holly Branson
123 Chapter 8: Differentiate Products
Craig Kielburger
135 Chapter 9: Sweat the Big and Small Stuff
Holly Branson
149 Chapter 10: Unlock New Customers
Marc Kielburger
159 Chapter 11: The New World of Impact Investing
Holly Branson
171 Chapter 12: Open New Markets
Craig Kielburger
183 Chapter 13: People Are Your Purpose
Holly Branson
Part Three
How: A step-by-step guide to embedding purpose right at the heart of everything you do, both as an individual and as a business. Find a cause that suits you, build a plan, perfect your pitch, and much more. This is everything you want to know about getting involved in the WEconomy. This is your roadmap for doing good and getting paid for it.
199 Introduction: If You Build It, They May Not Come: How to Get Purpose Right
Craig Kielburger, Holly Branson, and Marc Kielburger
207 Chapter 14: Be a Purpose-Led “Learning Organization”
Holly Branson
223 Chapter 15: WEconomy Impact Engineering, Step One: Find Your Cause
Craig Kielburger
241 Chapter 16: WEconomy Impact Engineering, Step Two: Build a 360 Action Plan
Marc Kielburger
257 Chapter 17: WEconomy Impact Engineering, Step Three: Engage Your Networks
Craig Kielburger
271 Chapter 18: It’s Time to Get Your Pitch On
Holly Branson
289 Chapter 19: Change without Cash
Marc Kielburger
301 Chapter 20: Your WEconomy Assignment: Build a 100-Year Purpose Plan
Holly Branson
313 Conclusion: The WEconomy Needs You
Craig Kielburger, Holly Branson, and Marc Kielburger
317 Epilogue by Sir Richard Branson
320 Appendix
322 Acknowledgments
