Description

Book Synopsis
Helps organizations and individual operators in making the most of their Web investment by providing tools, techniques, and strategies for measuring their site's overall effectiveness. Providing the definitions of commonly-used terms, this book teaches how to gather crucial marketing data, how to drive potential customers to action, and more.

Web Site Measurement Hacks

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    £16.99

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    RRP £19.99 – you save £3.00 (15%)

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    A Paperback / softback by Eric Peterson

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      Publisher: O'Reilly Media
      Publication Date: Publication Date: 27/09/2005
      ISBN13: 9780596009885, 978-0596009885
      ISBN10: 0596009887

      Description

      Book Synopsis
      Helps organizations and individual operators in making the most of their Web investment by providing tools, techniques, and strategies for measuring their site's overall effectiveness. Providing the definitions of commonly-used terms, this book teaches how to gather crucial marketing data, how to drive potential customers to action, and more.

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