Description

Book Synopsis
Whether you re gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included:
  • Eight examples of semi-custom and custom reporting
  • Four case studies showing project-specific applications
  • Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another

Web Analytics Strategies for Information

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    A Paperback / softback by Tabatha Farney, Nina McHale

    £67.50

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    RRP £75.00 – you save £7.50 (10%)

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      Book details

      Publisher Neal-Schuman Publishers Inc
      Published 30 April 2013
      ISBN-13 9781555708979
      978-1555708979
      ISBN-10 1555708978
      Also in:
      Dictionaries, Reference & Language Library and information sciences

      Description

      Book Synopsis
      Whether you re gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included:
      • Eight examples of semi-custom and custom reporting
      • Four case studies showing project-specific applications
      • Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another

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