Description

Book Synopsis

With nearly sixty percent of Americans initially against a pre-emptive war without sanction from the United Nations, and even higher anti-war numbers in most other nations of the world, the 2003 war against Iraq quickly became an enormous public relations challenge for the George W. Bush administration. The subject of Weapons of Mass Persuasion is a war in which American patriotism became so mired in commercial jingoism that the demarcations between entertainment and political conduct disappeared completely.

In this engaging and disturbing book, Paul Rutherford shows how the marketing campaign for the war against Iraq was constructed and carried out. He argues that not only was the campaign a new chapter in the presentation of real-time war as pop culture, but that its deeper implications have now come to constitute part of the history of modern democracy. Situating the war against Iraq within an existing tradition of war as narrative, spectacle, and, more broadly, comm

Trade Review
'... this book is crucial reading for anyone interested in the way the Iraq war was presented to the public. Lies, half-truths, infotainment, and marketing will surely come our way the next time war drums starting pounding again.' -- Greg Kelly Globe and Mail

Weapons of Mass Persuasion

    Product form

    £24.29

    Includes FREE delivery

    RRP £26.99 – you save £2.70 (10%)

    Order before 4pm tomorrow for delivery by Fri 10 Jul 2026.

    A Paperback / softback by Paul Rutherford

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Weapons of Mass Persuasion by Paul Rutherford

      Publisher: University of Toronto Press
      Publication Date: 15/12/2004
      ISBN13: 9780802086518, 978-0802086518
      ISBN10: 0802086519

      Description

      Book Synopsis

      With nearly sixty percent of Americans initially against a pre-emptive war without sanction from the United Nations, and even higher anti-war numbers in most other nations of the world, the 2003 war against Iraq quickly became an enormous public relations challenge for the George W. Bush administration. The subject of Weapons of Mass Persuasion is a war in which American patriotism became so mired in commercial jingoism that the demarcations between entertainment and political conduct disappeared completely.

      In this engaging and disturbing book, Paul Rutherford shows how the marketing campaign for the war against Iraq was constructed and carried out. He argues that not only was the campaign a new chapter in the presentation of real-time war as pop culture, but that its deeper implications have now come to constitute part of the history of modern democracy. Situating the war against Iraq within an existing tradition of war as narrative, spectacle, and, more broadly, comm

      Trade Review
      '... this book is crucial reading for anyone interested in the way the Iraq war was presented to the public. Lies, half-truths, infotainment, and marketing will surely come our way the next time war drums starting pounding again.' -- Greg Kelly Globe and Mail

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account