Description

Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the world’s leading brands to succeed where military might and diplomacy have failed.

Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands

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Paperback / softback by Lisa Merriam , Milton Kotler

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Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the... Read more

    Publisher: Rowman & Littlefield
    Publication Date: 01/07/2020
    ISBN13: 9781538137543, 978-1538137543
    ISBN10: 1538137542

    Number of Pages: 168

    Non Fiction , Business, Finance & Law

    Description

    Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the world’s leading brands to succeed where military might and diplomacy have failed.

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