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Book Synopsis

The new reputation equity for diverse CEOs

People from diverse backgrounds struggle to land C-Suite jobs and their tenures are often shorter. One key but often overlooked reason for this is the failure to understand the importance of reputation management and communication as an integral part of diversity at the highest levels. We Need New Leaders helps aspiring CEOs from diverse backgrounds to land and keep the top jobs.

Combining her MSc research with over 20 years' professional experience, including several years leading a global executive communications team, Charlotte Otter shows how aspiring leaders can master reputation management as a bridge to success.

Beating the odds might seem hard, but the world needs a new and better cohort of leaders. Learn what you need to do to be seen and heard as the leader you are.

We Need New Leaders

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    RRP £27.99 – you save £4.20 (15%)

    Order before 4pm today for delivery by Wed 5 Aug 2026.

    A Hardback by Charlotte Otter

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      Publisher: Practical Inspiration Publishing
      Publication Date: Publication Date: 1/3/2025
      ISBN13: 9781788607629, 978-1788607629
      ISBN10: 1788607627

      Description

      Book Synopsis

      The new reputation equity for diverse CEOs

      People from diverse backgrounds struggle to land C-Suite jobs and their tenures are often shorter. One key but often overlooked reason for this is the failure to understand the importance of reputation management and communication as an integral part of diversity at the highest levels. We Need New Leaders helps aspiring CEOs from diverse backgrounds to land and keep the top jobs.

      Combining her MSc research with over 20 years' professional experience, including several years leading a global executive communications team, Charlotte Otter shows how aspiring leaders can master reputation management as a bridge to success.

      Beating the odds might seem hard, but the world needs a new and better cohort of leaders. Learn what you need to do to be seen and heard as the leader you are.

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