Description
Book SynopsisThe charismatic Julius Malema and the Economic Freedom Fighters (EFF) have descended onto the South African political scene like superheroes, vowing to liberate South Africans with their radical, militant, and revolutionary stance. Their pledge in fighting the four evils of this world including colonialism, imperialism, racism, and sexism, has given them an allure of being saviors while striking fear in the hearts of the white monopoly capitalists including their African conspirators, labeled sell outs.
The nexus of this book comprises of two social media studies on Malema's eye-opening, controversial, and at times humorous rhetoricand his audience's unfiltered reaction to itduring the 2019 South African general election season. Malema's discourse is also assessed from South Africa's historical, cultural, and socio-political environment, with special attention given to the poor black majority.
The EFF is part of an international protest movement, and connec
Table of Contents
Acknowledgments – Introduction – The Economic Freedom Fighters Spice Up Politics – Social Media, Protests, and the EFF Movement – The Root of Malema’s Humor – Malema’s Rhetoric Stings Like a Bee – Malema Is the Undisputed Thorn in the ANC’s Side – "Black Diamonds" in a Sea of Poverty – YouTube Rhetorical Analysis on Julius Malema – Audience Reaction to Malema’s Rhetoric – "We Are Not Scared of Anything" – Index.
