Description

Book Synopsis

We Are All Weird is Seth Godin''s cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched

World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder.

Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.

Face it. We''re all weird.

So why are companies still trying to build products for the masses?

Why are we still acting like the masses even exist?

Weird is the new normal. And only companies that figure that out have any chance of survival.

In this book, Seth Godin shows you how.

''Read this book slowly and read it again, for the lessons are rich and wise''
Jacqueline Novogratz, founder, Acumen

We Are All Weird

    Product form

    A Paperback / softback by Seth Godin

    £10.99

    Includes FREE delivery

    Order before 4pm today for delivery by Mon 16 Nov 2026.

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      Book details

      Publisher Penguin Random House Group
      Imprint Penguin Books Ltd
      Published 24 September 2015
      ISBN-13 9780241209011
      978-0241209011
      ISBN-10 0241209013
      Also in:
      Business, Finance & Law Sales and marketing

      Description

      Book Synopsis

      We Are All Weird is Seth Godin''s cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched

      World of Warcrafters, LARPers, Settlers of Catan? Weird.

      Beliebers, Swifties, Directioners? Weirder.

      Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.

      Face it. We''re all weird.

      So why are companies still trying to build products for the masses?

      Why are we still acting like the masses even exist?

      Weird is the new normal. And only companies that figure that out have any chance of survival.

      In this book, Seth Godin shows you how.

      ''Read this book slowly and read it again, for the lessons are rich and wise''
      Jacqueline Novogratz, founder, Acumen

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