Description

Book Synopsis
Learn to paint outstanding fashion watercolors with expert guidance from a leading fashion illustrator.

Watercolor is a wonderful medium for figure and fashion as it creates loose, impressionistic results that capture the essence of a look without getting too bogged down in the details. In this complete course, professional fashion illustrator Francesco Lo Iacono shows you how to master creating delicate, beautiful fashion illustrations. 

The book begins with the best tools and materials, from paints and brushes to pencils, paper and more. You''ll then explore simple watercolor techniques such as washes, wet-on-wet, wet-on-dry, and using the white of the paper. Francesco then goes on to teach you about lighting and shading, which can have a dramatic effect on your work. And finally in the front section, you''ll learn about colour, how to create palettes, how to mix colours and achieving a range of skin tones. 

Once you''ve covered these fundamentals, Francesco explores the key elements of illustrating fashion, with guidance on how to approach both male and female faces, a wide variety of hair types and styles, different male and female poses, and how to draw and paint garments, reflecting tailoring, drapery, volume, texture and patterns. 

Twenty step-by-step projects then take these building blocks and show you how to use them to create beautiful fashion watercolors, starting with easier subjects and building in complexity as your confidence grows. You''ll begin by painting handbags and shoes without models before starting to introduce figures. The range of subjects included covers all angles, from full figures front on and in profile to close-up make-up and beauty illustrations. You''ll also learn how to create dynamic compositions for editorial fashion illustration. Finally, Francesco covers the best ways to digitize and retouch your work, how to incorporate other media alongside your watercolors, how to work live at fashion events and how to take everything you''ve learned to develop your own personal style of fashion illustration.

Francesco''s clients include fashion brands Dior, Gucci, and Louis Vuitton - and with this book you''ll have all the tools you need to become an A-list fashion illustrator too.



Trade Review

"As in the arts, fashion illustration has had its master watercolour artisans, including the infamous David Downton, an avid watercolour and ink draftsman, Antonio Lopez and Kenneth Block, who captured the fashion figure with the most direct and considered brush strokes. Francesco is bringing this medium into a modern era, combining the skills of watercolour and technology to edit and refine his final outcomes. His rich, vivid tones always delight, leaving the viewer with a taste in the mouth for more after every sitting. Like Francesco as a young boy, revealing the rainbow palette of his first watercolour set, this book will give you the possibility to make your own marks and tell your own story."

-- Patrick Morgan

"This book is packed with handy tips and tricks that are worth their weight in gold, the kind of instructions that only someone who has a lot of experience in the medium can give."

* London Runway Fashion Magazine *

Table of Contents

Foreword 4


INTRODUCTION 5

Using this book 6

Tools and materials 8


EXPLORING WATERCOLOR 12

Approaching the blank page 12

Mixing your paints 13

Practice exercises 14

Understanding lighting and shading. 16

Understanding color 19


ILLUSTRATING FASHION 24

Working in the fashion industry 24


CREATING A CHARACTER 26

General features 26

Women’s faces 30

Men’s faces 31

Hair 32

Painting beautiful hair 33


POSES 34

The body 35

Examples 38


RENDERING FABRICS AND PRINTS 40

Exploring fabrics and textures 41

Prints and patterns 43


TUTORIALS 44

Canvas tote bag 46

Wedge platform shoe 48

Gown on mannequin 50

Womenswear head to toe 54

Menswear head to toe 58

Girl with bag 62

Eye makeup 66

Girl with hat 70

Woman in print dress 76

Boy with hat 80

Perfumes 84

Focus on beauty 86

Girl with sunglasses 92

Man in print shirt 96

Vintage jewelry 100

Menswear composition 102

Catwalk moment 108

Close-up beauty look 112

Womenswear composition 118

Editorial with background 126


READY FOR BUSINESS 132

Digitizing your work 132

Mixed media 136

Working live 138

Developing personal style 141


About the author and acknowledgements 142

Index 143

Watercolor Fashion Illustration

Product form

£13.59

Includes FREE delivery

RRP £15.99 – you save £2.40 (15%)

Order before 4pm today for delivery by Sat 20 Dec 2025.

A Paperback / softback by Francesco Lo Iacono, Patrick Morgan, RCA, Patrick Morgan, RCA

15 in stock


    View other formats and editions of Watercolor Fashion Illustration by Francesco Lo Iacono

    Publisher: David & Charles
    Publication Date: 09/11/2021
    ISBN13: 9781446308738, 978-1446308738
    ISBN10: 1446308731

    Description

    Book Synopsis
    Learn to paint outstanding fashion watercolors with expert guidance from a leading fashion illustrator.

    Watercolor is a wonderful medium for figure and fashion as it creates loose, impressionistic results that capture the essence of a look without getting too bogged down in the details. In this complete course, professional fashion illustrator Francesco Lo Iacono shows you how to master creating delicate, beautiful fashion illustrations. 

    The book begins with the best tools and materials, from paints and brushes to pencils, paper and more. You''ll then explore simple watercolor techniques such as washes, wet-on-wet, wet-on-dry, and using the white of the paper. Francesco then goes on to teach you about lighting and shading, which can have a dramatic effect on your work. And finally in the front section, you''ll learn about colour, how to create palettes, how to mix colours and achieving a range of skin tones. 

    Once you''ve covered these fundamentals, Francesco explores the key elements of illustrating fashion, with guidance on how to approach both male and female faces, a wide variety of hair types and styles, different male and female poses, and how to draw and paint garments, reflecting tailoring, drapery, volume, texture and patterns. 

    Twenty step-by-step projects then take these building blocks and show you how to use them to create beautiful fashion watercolors, starting with easier subjects and building in complexity as your confidence grows. You''ll begin by painting handbags and shoes without models before starting to introduce figures. The range of subjects included covers all angles, from full figures front on and in profile to close-up make-up and beauty illustrations. You''ll also learn how to create dynamic compositions for editorial fashion illustration. Finally, Francesco covers the best ways to digitize and retouch your work, how to incorporate other media alongside your watercolors, how to work live at fashion events and how to take everything you''ve learned to develop your own personal style of fashion illustration.

    Francesco''s clients include fashion brands Dior, Gucci, and Louis Vuitton - and with this book you''ll have all the tools you need to become an A-list fashion illustrator too.



    Trade Review

    "As in the arts, fashion illustration has had its master watercolour artisans, including the infamous David Downton, an avid watercolour and ink draftsman, Antonio Lopez and Kenneth Block, who captured the fashion figure with the most direct and considered brush strokes. Francesco is bringing this medium into a modern era, combining the skills of watercolour and technology to edit and refine his final outcomes. His rich, vivid tones always delight, leaving the viewer with a taste in the mouth for more after every sitting. Like Francesco as a young boy, revealing the rainbow palette of his first watercolour set, this book will give you the possibility to make your own marks and tell your own story."

    -- Patrick Morgan

    "This book is packed with handy tips and tricks that are worth their weight in gold, the kind of instructions that only someone who has a lot of experience in the medium can give."

    * London Runway Fashion Magazine *

    Table of Contents

    Foreword 4


    INTRODUCTION 5

    Using this book 6

    Tools and materials 8


    EXPLORING WATERCOLOR 12

    Approaching the blank page 12

    Mixing your paints 13

    Practice exercises 14

    Understanding lighting and shading. 16

    Understanding color 19


    ILLUSTRATING FASHION 24

    Working in the fashion industry 24


    CREATING A CHARACTER 26

    General features 26

    Women’s faces 30

    Men’s faces 31

    Hair 32

    Painting beautiful hair 33


    POSES 34

    The body 35

    Examples 38


    RENDERING FABRICS AND PRINTS 40

    Exploring fabrics and textures 41

    Prints and patterns 43


    TUTORIALS 44

    Canvas tote bag 46

    Wedge platform shoe 48

    Gown on mannequin 50

    Womenswear head to toe 54

    Menswear head to toe 58

    Girl with bag 62

    Eye makeup 66

    Girl with hat 70

    Woman in print dress 76

    Boy with hat 80

    Perfumes 84

    Focus on beauty 86

    Girl with sunglasses 92

    Man in print shirt 96

    Vintage jewelry 100

    Menswear composition 102

    Catwalk moment 108

    Close-up beauty look 112

    Womenswear composition 118

    Editorial with background 126


    READY FOR BUSINESS 132

    Digitizing your work 132

    Mixed media 136

    Working live 138

    Developing personal style 141


    About the author and acknowledgements 142

    Index 143

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