Description

Book Synopsis
Watching While Black Rebooted: The Television and Digitality of Black Audiences examines what watching while Black means in an expanded U.S. televisual landscape. In this updated edition, media scholars return to television and digital spaces to think anew about what engages and captures Black audiences and users and why it matters. Contributors traverse programs and platforms to wrestle with a changing television industry that has exploded and included Black audiences as a new and central target of its visioning. The book illuminates history, care, monetization, and affect. Within these frames, the chapters run the gamut from transmediation, regional relevance, and superhuman visioning to historical traumas and progress, queer possibilities, and how televisual programming can make viewers feel Black. Mostly, the work tackles what the future looks like now for a changing televisual industry, Black media makers, and Black audiences.

Chapters rethink such historically significant programs as Roots and Underground, such seemingly innocuous programs as Soul Food, and such contemporary and culturally complicated programs as Being Mary Jane and Atlanta. The book makes a case for the centrality of these programs while always recognizing the racial dynamics that continue to shape Black representation on the small screen. Painting a decidedly introspective portrait across forty years of Black television, Watching While Black Rebooted sheds much-needed light on under examined demographics, broadens common audience considerations, and gives deference to the preferences of audiences and producers of Black-targeted programming.


Trade Review
"Beretta E. Smith-Shomade distinguishes herself, once again, as the premier television studies showrunner with Watching While Black Rebooted! This collection of essays demonstrates that the 'reboot' can be as innovative, probing, and insightful as the original. The rich new chapters—ranging in topics and critical approaches—center Black television and digital culture, reframing our understanding of the racial, social, cultural, and political dynamics that shape Black televisual representation and reception in our contemporary media landscape. A must-read for must-watch Black TV." -- Samantha N. Sheppard * author of Sporting Blackness: Race, Embodiment, and Critical Muscle Memory on Screen *

Table of Contents
Foreword
Herman Gray
Introduction: I Still See Black People…Everywhere
Beretta E. Smith-Shomade
Part I: Historicizing Black
Chapter 1: Audiences and the Televisual Slavery-Narrative
Eric Pierson
Chapter 2: History, Trauma, and Healing in Ava DuVernay’s 13th and When They See Us
Christine Acham
Chapter 3: Thinking about Watchmen: A Roundtable
Michael Boyce Gillespie
Chapter 4: From Sitcom Girl to Drama Queen: Soul Food’s Showrunner Examines Her Role in Creating TV’s First Successful, Black-Themed Drama
Felicia D. Henderson
Part II: Attending Black
Chapter 5: Gaming as Trayvon: #BlackLivesMatter Machinima and the Queer Metagames of Black Death
TreaAndrea M. Russworm
Chapter 6: “Trying to Find Relief”: Seeing Black Women through the Lens of Mental Health and Wellness in Being Mary Jane and Insecure
Nghana Lewis
Chapter 7: On Air Black: The Breakfast Club, Visual Radio, and Spreadable Media
Adrien Sebro
Part III: Monetizing Black
Chapter 8: Black Women, Audiences, and the Queer Possibilities of the Black-Cast Melodrama
Alfred L. Martin, Jr.
Chapter 9: In A ‘90s Kind of World, I’m Glad I Got My Shows! Digital Streaming and Black Nostalgia
Briana Barner
Chapter 10: Tyler Perry’s Too Close to Home: Black Audiences in the Post-Network Era
Shelleen Greene
Part IV: Feeling Black
Chapter 11: “I’m Trying to Make People Feel Black”: Affective Authenticity in Atlanta
Brandy Monk-Payton
Chapter 12: I’m Digging You: Television’s Turn to Dirty South Blackness
Beretta E. Smith-Shomade
Chapter 13: I Feel Conflicted as F*ck: Netflix’s Dear White People and Re-presenting Black Viewing Communities
Jacqueline Johnson
Notes on Contributors
Index

Watching While Black Rebooted!: The Television

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    Order before 4pm today for delivery by Wed 8 Jul 2026.

    A Hardback by Beretta E. Smith-Shomade, Herman S. Gray, Eric Pierson

    3 in stock

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      View other formats and editions of Watching While Black Rebooted!: The Television by Beretta E. Smith-Shomade

      Publisher: Rutgers University Press
      Publication Date: 02/01/2024
      ISBN13: 9781978830035, 978-1978830035
      ISBN10: 1978830033

      Description

      Book Synopsis
      Watching While Black Rebooted: The Television and Digitality of Black Audiences examines what watching while Black means in an expanded U.S. televisual landscape. In this updated edition, media scholars return to television and digital spaces to think anew about what engages and captures Black audiences and users and why it matters. Contributors traverse programs and platforms to wrestle with a changing television industry that has exploded and included Black audiences as a new and central target of its visioning. The book illuminates history, care, monetization, and affect. Within these frames, the chapters run the gamut from transmediation, regional relevance, and superhuman visioning to historical traumas and progress, queer possibilities, and how televisual programming can make viewers feel Black. Mostly, the work tackles what the future looks like now for a changing televisual industry, Black media makers, and Black audiences.

      Chapters rethink such historically significant programs as Roots and Underground, such seemingly innocuous programs as Soul Food, and such contemporary and culturally complicated programs as Being Mary Jane and Atlanta. The book makes a case for the centrality of these programs while always recognizing the racial dynamics that continue to shape Black representation on the small screen. Painting a decidedly introspective portrait across forty years of Black television, Watching While Black Rebooted sheds much-needed light on under examined demographics, broadens common audience considerations, and gives deference to the preferences of audiences and producers of Black-targeted programming.


      Trade Review
      "Beretta E. Smith-Shomade distinguishes herself, once again, as the premier television studies showrunner with Watching While Black Rebooted! This collection of essays demonstrates that the 'reboot' can be as innovative, probing, and insightful as the original. The rich new chapters—ranging in topics and critical approaches—center Black television and digital culture, reframing our understanding of the racial, social, cultural, and political dynamics that shape Black televisual representation and reception in our contemporary media landscape. A must-read for must-watch Black TV." -- Samantha N. Sheppard * author of Sporting Blackness: Race, Embodiment, and Critical Muscle Memory on Screen *

      Table of Contents
      Foreword
      Herman Gray
      Introduction: I Still See Black People…Everywhere
      Beretta E. Smith-Shomade
      Part I: Historicizing Black
      Chapter 1: Audiences and the Televisual Slavery-Narrative
      Eric Pierson
      Chapter 2: History, Trauma, and Healing in Ava DuVernay’s 13th and When They See Us
      Christine Acham
      Chapter 3: Thinking about Watchmen: A Roundtable
      Michael Boyce Gillespie
      Chapter 4: From Sitcom Girl to Drama Queen: Soul Food’s Showrunner Examines Her Role in Creating TV’s First Successful, Black-Themed Drama
      Felicia D. Henderson
      Part II: Attending Black
      Chapter 5: Gaming as Trayvon: #BlackLivesMatter Machinima and the Queer Metagames of Black Death
      TreaAndrea M. Russworm
      Chapter 6: “Trying to Find Relief”: Seeing Black Women through the Lens of Mental Health and Wellness in Being Mary Jane and Insecure
      Nghana Lewis
      Chapter 7: On Air Black: The Breakfast Club, Visual Radio, and Spreadable Media
      Adrien Sebro
      Part III: Monetizing Black
      Chapter 8: Black Women, Audiences, and the Queer Possibilities of the Black-Cast Melodrama
      Alfred L. Martin, Jr.
      Chapter 9: In A ‘90s Kind of World, I’m Glad I Got My Shows! Digital Streaming and Black Nostalgia
      Briana Barner
      Chapter 10: Tyler Perry’s Too Close to Home: Black Audiences in the Post-Network Era
      Shelleen Greene
      Part IV: Feeling Black
      Chapter 11: “I’m Trying to Make People Feel Black”: Affective Authenticity in Atlanta
      Brandy Monk-Payton
      Chapter 12: I’m Digging You: Television’s Turn to Dirty South Blackness
      Beretta E. Smith-Shomade
      Chapter 13: I Feel Conflicted as F*ck: Netflix’s Dear White People and Re-presenting Black Viewing Communities
      Jacqueline Johnson
      Notes on Contributors
      Index

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