Description

Book Synopsis
This text examines the claims and counterclaims of scientists, manufacturers, retailers, politicians and consumers from the discovery of vitamins in the early 20th-century. It reveals the issues that have propelled the industry, and the ambivalence of Americans towards the authority of science.

Table of Contents
Introduction: "Perhaps your diet is too modern": the discovery of avitaminosis
"They need it now": popular science and advertising in the interwar period
"To protect the interest of the public": vitamins, marketing, and research
"Superior knowledge": pharmacists, grocers, physicians, and Linus Pauling
Miles one-a-day: the history of a vitamin dynasty
Acnotabs: scientific evidence in the marketplace
"Millions of consumers are being misled": the Food and Drug Administration and consumer protection
"Preserve our health freedom": science in consumer politics
"Intensity" makes the difference: vitamins in the political process
Conclusion: vitamania?: vitamins in late twentieth-century United States

Vitamania Vitamins in American Culture Health and Medicine Series

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    A Paperback by Rima Apple

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      Book details

      Publisher Rutgers University Press
      Published 6 January 1996
      ISBN-13 9780813522784
      978-0813522784
      ISBN-10 0813522781
      Also in:
      History of medicine Consumerism Health, illness or addiction: social aspects

      Description

      Book Synopsis
      This text examines the claims and counterclaims of scientists, manufacturers, retailers, politicians and consumers from the discovery of vitamins in the early 20th-century. It reveals the issues that have propelled the industry, and the ambivalence of Americans towards the authority of science.

      Table of Contents
      Introduction: "Perhaps your diet is too modern": the discovery of avitaminosis
      "They need it now": popular science and advertising in the interwar period
      "To protect the interest of the public": vitamins, marketing, and research
      "Superior knowledge": pharmacists, grocers, physicians, and Linus Pauling
      Miles one-a-day: the history of a vitamin dynasty
      Acnotabs: scientific evidence in the marketplace
      "Millions of consumers are being misled": the Food and Drug Administration and consumer protection
      "Preserve our health freedom": science in consumer politics
      "Intensity" makes the difference: vitamins in the political process
      Conclusion: vitamania?: vitamins in late twentieth-century United States

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