Description

Book Synopsis

Visual Merchandising and Display, Seventh Edition, focuses on all aspects of visual merchandising and display, from classic techniques to the latest developments. Using hundreds of global examples, this text shows how a retailer can optimize its image with its target market by adding interest to window and interior displays. The book includes updated chapters on lighting, fixtures, and interactive media; expanded sections on store planning, CAD programs, floor plans, and planograms; and a new section called Tools for Getting the Job.

New to this Edition:

- Contains six new case studies and extensively revised and updated images
- New section Tools for Getting the Job in Chapter 27 includes tips for creating your own website and using platforms like Behance to showcase your portfolio
-Updated and new Go Green boxes discuss current topics in sustainability and visual merchandising

Visual Merchandising and Display STUDI

Visual Merchandising and Display

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    By Anne Kong

    £85.50

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    RRP £90.00 – you save £4.50 (5%)

    Order before 4pm tomorrow for delivery by Fri 2 Oct 2026.

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      Book details

      Publisher Bloomsbury
      Imprint Bloomsbury Publishing PLC
      Published 1 May 2018
      ISBN-13 9781501315367
      978-1501315367
      ISBN-10 1501315366
      Also in:
      Cultural studies: dress and society

      Description

      Book Synopsis

      Visual Merchandising and Display, Seventh Edition, focuses on all aspects of visual merchandising and display, from classic techniques to the latest developments. Using hundreds of global examples, this text shows how a retailer can optimize its image with its target market by adding interest to window and interior displays. The book includes updated chapters on lighting, fixtures, and interactive media; expanded sections on store planning, CAD programs, floor plans, and planograms; and a new section called Tools for Getting the Job.

      New to this Edition:

      - Contains six new case studies and extensively revised and updated images
      - New section Tools for Getting the Job in Chapter 27 includes tips for creating your own website and using platforms like Behance to showcase your portfolio
      -Updated and new Go Green boxes discuss current topics in sustainability and visual merchandising

      Visual Merchandising and Display STUDI

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