Description

"Visionary Pricing" is dedicated to Dan Nimer, pioneer of pricing and price management. The volume features leading edge thinking from today's preeminent pricing thought leaders from North America, Europe, and Asia who originally came together 30 years ago to encourage the development of pricing. They now assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing throughout the world. The volume contains four sections: section 1 interviews Nimer and presents his views on the emergence of value-based pricing as an influential pricing paradigm of the 21st century; section 2 focuses on pricing strategy and competitive advantage; section 3 focuses on the difining role of value in pricing; and section 4 focuses on pricing capability and innovation.

Visionary Pricing: Reflections and Advances in Honor of Dan Nimer

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£119.19

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Hardback by Gerald E. Smith , Arch G. Woodside

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"Visionary Pricing" is dedicated to Dan Nimer, pioneer of pricing and price management. The volume features leading edge thinking from... Read more

    Publisher: Emerald Publishing Limited
    Publication Date: 29/11/2012
    ISBN13: 9781780529967, 978-1780529967
    ISBN10: 1780529961

    Number of Pages: 392

    Non Fiction , Business, Finance & Law

    Description

    "Visionary Pricing" is dedicated to Dan Nimer, pioneer of pricing and price management. The volume features leading edge thinking from today's preeminent pricing thought leaders from North America, Europe, and Asia who originally came together 30 years ago to encourage the development of pricing. They now assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing throughout the world. The volume contains four sections: section 1 interviews Nimer and presents his views on the emergence of value-based pricing as an influential pricing paradigm of the 21st century; section 2 focuses on pricing strategy and competitive advantage; section 3 focuses on the difining role of value in pricing; and section 4 focuses on pricing capability and innovation.

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