Description

Book Synopsis
The authors, design practitioners and educators, bringing together in this book 15 years of knowledge, practice and research, have produced the first book about how, as a designer, to formulate a vision for new and appropriate products. They call this new approach Vision in Product Design (ViP). It strikes a good balance between structuring the process of design while allowing the designers to take a personal position and fully express themselves in producing a product. ViP is both a method and a design philosophy. Besides explaining what ViP is all about, the book offers a rich array of narratives like conversations, cases, literature and creative materials (both academic and popular) and illustrations like models and pictures. Through these different pathways the reader will better understand ViP and will be able to interact with the book, both in practice as in educational context in more various ways.

ViP Vision in Design: A Guidebook for Innovators

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    A Paperback / softback by Paul Hekkert, Matthijs Dijk, van

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      Publisher: BIS Publishers B.V.
      Publication Date: 07/07/2014
      ISBN13: 9789063693718, 978-9063693718
      ISBN10: 9063693710
      Also in:
      Product design Business, Finance & Law Business innovation

      Description

      Book Synopsis
      The authors, design practitioners and educators, bringing together in this book 15 years of knowledge, practice and research, have produced the first book about how, as a designer, to formulate a vision for new and appropriate products. They call this new approach Vision in Product Design (ViP). It strikes a good balance between structuring the process of design while allowing the designers to take a personal position and fully express themselves in producing a product. ViP is both a method and a design philosophy. Besides explaining what ViP is all about, the book offers a rich array of narratives like conversations, cases, literature and creative materials (both academic and popular) and illustrations like models and pictures. Through these different pathways the reader will better understand ViP and will be able to interact with the book, both in practice as in educational context in more various ways.

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