Description

Book Synopsis
Teaches us how to better understand political ads by attuning ourselves to their video rhetoric - their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres - from film to fiction, from MTV to game shows. This book is an example of a different kind of political analysis.

Video Rhetorics

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    £35.38

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    Order before 4pm tomorrow for delivery by Mon 17 Aug 2026.

    A Paperback by J Nelson, G R Boynton

    10 in stock

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      Publisher: MO - University of Illinois Press
      Publication Date: Publication Date: 10/1/1997 12:00:00 AM
      ISBN13: 9780252066481, 978-0252066481
      ISBN10: 0252066480

      Description

      Book Synopsis
      Teaches us how to better understand political ads by attuning ourselves to their video rhetoric - their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres - from film to fiction, from MTV to game shows. This book is an example of a different kind of political analysis.

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