Description
Book SynopsisToday's libraries need to market their resources and services more than ever. Thanks to the proliferation of digital information, patrons can easily find information from other sources without recognizing the usefulness and relevance of their library. Libraries have been producing their own promotional videos with success, strengthening their relationships with their users and gaining new audiences.You can increase awareness of your library's resources & services by producing your own videos. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. This book will guide you through:gaining internal supportcrafting a clear messagebuilding the library's audiencewriting storyboards and scriptscasting and rehearsing actorsfilming and recording voiceover, editing, publishing, promoting,using online tools & animation softwareand assessing the efforts
Trade ReviewDalal, Robin O’Hanlon, and Sharon L. Yacobucci, with year of hands-on experience at Rider University, the Icahn School of Medicine at Mount Sinai, and New York University, respectively, have produced a practical guide on how to successfully integrate video marketing into libraries. The book is well organized, featuring a bulleted list of topics at the start of each chapter and wrapping each up with key points, references, and suggested readings. Not only will readers find step-by-step instructions for making a video but will also understand how to use it as a tool for driving awareness, promoting services and resources, and creating relationships with the community. Libraries of all sizes will want to add this gem to their professional collections. * Booklist *
There are more than enough tips in this book to prove that librarians can create videos for marketing.... I wholeheartedly recommend that librarians involved in marketing communications have this book on their desks. * Marketing Library Services *
This is an excellent practical guide to the creation of videos, with step by step instructions. What I find really gratifying though is the authors understand the marketing process – they get the need to market the videos themselves, and to measure the impact of what they’ve created. Video Marketing for Libraries is a detailed and comprehensive guide to an increasingly essential aspect of library marketing. -- Ned Potter, Academic Liaison Librarian, York University
Table of ContentsChapter 1. Getting Started: Video Marketing and Your Library Chapter 2. Understanding Best Practices Chapter 3. Translating Your Message Into a Marketing Video Chapter 4. Planning is Everything: Understanding Pre-production Chapter 5. Action! Nailing Production Chapter 6. That’s a Wrap: Mastering Post-production Chapter 7. Animated Video as an Alternative to Traditional Video Production Chapter 8. Video by the Book: Considerations for Users with Disabilities Chapter 9. Promote or Perish: Increasing the Visibility of Your Videos Chapter 10. Was It Worth It? Measuring Impact
