Description
Book SynopsisBased on over ten years experience working in the industry, this is an expose of the gambling business
Trade Review'Cassidy takes readers behind the scenes of the commercial gambling industry to reveal how it reinvents itself in the face of shifting technology, economic prospects, and regulative logics. From machine-packed betting shops on London's high streets, to raffles at countryside churches, she offers a first-hand view of the dynamic -and sometimes vicious - interactions between the hunt for profit and punters' lives' -- Natasha D. Schull, author of 'Addiction by Design: Machine Gambling in Las Vegas'
'Cassidy's book offers new insights into the gambling industry and its social order, perceived norms and lived values. At a time when gambling is struggling to maintain its reputation as a leisure pursuit, the stories in this book should be a wake up call to those who deny there is any need for reform' -- Anna van der Gaag, Chair of the Advisory Board for Safer Gambling
Table of ContentsSeries Preface
Acknowledgements
Introduction
1. Gambling’s New Deal
2. Raffles: Gambling for Good
3. The Birth of the Betting Shop
4. The Rise of the Machines
5. The Responsible Gambling Myth
6. The Bookmaker’s Lament
7. Online in Gibraltar
8. The Regulation Game
Conclusions
Notes
References
Index
