Description
Book SynopsisVeterinarians are increasingly aware of the need to recognise they are working in a business enterprise. From operating as small practices twenty years ago, veterinary businesses are now run along sophisticated models and operate out of multi-million pound hospitals. Drawing together the latest information on practice management, this textbook provides practical and straightforward coverage of major elements, including client relationships and staff management, business and financial procedures, computer systems and project management. This book covers practice management topics as taught in veterinary schools worldwide, providing students with a textbook resource in this increasingly important subject. It is also a valuable source of information for newly qualified veterinarians, veterinarians interested in practice management and veterinary practice managers.
Table of ContentsIntroduction: The Context of Veterinary Practice Section 1: The Practice-Client Relationship (1): Marketing Veterinary Services 1: The Characteristics of Services 2: Building the Practice-Client Relationship 3: The Practice Communication Mix 4: The 7 Ps of Marketing Services 5: The Costs and Benefits of Marketing Section 2: The Practice-Client Relationship (2): Selecting and Keeping the Right Staff 6: Recruiting and Selecting Staff 7: Induction, Staff Training and Development 8: Performance Appraisal 9: Motivation 10: Leadership and Management - Do You Have What it Takes? Section 3: Working Efficiently and Effectively: Internal Processes and Procedures 11: Practice Protocols and Procedures 12: Principles of Health and Safety 13: Managing Health and Safety in a Clinical Environment 14: Effective Stock Management 15: Managing Computer Systems Section 4: Financial Management - A Matter for the Accountant? 16: Profitability 17: The Profit and Loss Account 18: The Balance Sheet 19: Accounting Ratios and Financial Performance Indicators 20: Pricing Products and Services Section 5: Practice Growth and Development 21: Planning 22: Preparing a Business Plan 23: Evaluating Capital Investments 24: Managing Projects Section 6: Forms, Templates and Checklists 25: Appraisal Meeting Checklist 26: Appraisal Process Checklist 27: Job Description Template 28: Job Vacancy Short-listing Record and Guidance Notes 29: Person Specification Template 30: Staff Induction Timetable 31: Template for Developing New Protocols and Procedures I: Appendix 1. Computer Terminology Explained II: Appendix 2. Acceptable User Policy: Mobile and Landline Phones, E-mail and Internet III: Appendix 3. Answers to Accounting Questions
