Vergleichende Werbung: Theoretischer Bezugsrahmen und empirische Untersuchung zur Werbewirkung

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Paperback / softback by Angelika Wiltinger Short Description:

Angelika Wiltinger geht der Frage nach, wie vergleichende Werbung die Kaufentscheidung des Konsumenten beeinflusst und ob sie eine höhere Werbewirkung... Read more

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Publisher: Deutscher Universitats-Verlag
Publication Date: 29/10/2002
ISBN13: 9783824477197, 978-3824477197
ISBN10: 382447719X

Number of Pages: 347

Non Fiction , Business, Finance & Law