Description

Book Synopsis

Introduction.- The complex and multifaceted nature of the vending phenomenon.- Marketing classification of vending channels.- Product decisions in vending retail marketing.- Price decisions in vending retail marketing.- Distribution decisions in vending retail marketing.- Conclusion.

Vending Retail Marketing

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    A Hardback by Dobromir Kirilov Stoyanov

    15 in stock


      View other formats and editions of Vending Retail Marketing by Dobromir Kirilov Stoyanov

      Publisher: Springer
      Publication Date: 26/06/2025
      ISBN13: 9783031901225, 978-3031901225
      ISBN10:
      Also in:
      Sales and marketing

      Description

      Book Synopsis

      Introduction.- The complex and multifaceted nature of the vending phenomenon.- Marketing classification of vending channels.- Product decisions in vending retail marketing.- Price decisions in vending retail marketing.- Distribution decisions in vending retail marketing.- Conclusion.

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