Description
Book SynopsisThis book contains an Open Access chapter.
Discover the transformative power of coopetition' in the dynamic world of tourism and hospitality organisations, where inclusive development takes centre stage. The traditional model of competing alone is losing ground, making way for a new era of collaboration and partnership-driven competition. It is within this context that participating in a network becomes vital for organisations seeking a competitive advantage.
Drawing on the work of a range of global contributors, the editors examine how this dyadic behaviour of simultaneously cooperating and competing among two or more players is transforming the tourism sector. Through meticulous planning and strategic implementation, coopetition' can generate remarkable advantages for tourism destinations and their stakeholders. Each chapter provides a real case of coopetition in the tourism sector and offers tools and ways to manage strategic networks under intentiona
