Description

Book Synopsis
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can t resist Value Proposition Design helps you tackle the core challenge of every business creating compelling products and services customers want to buy.

Table of Contents

1. Canvas

1.1 Customer Profile 10

1.2 Value Map 26

1.3 Fit 40

2. Design

2.1 Prototyping Possibilities 74

2.2 Starting Points 86

2.3 Understanding Customers 104

2.4 Making Choices 120

2.5 Finding the Right Business Model 142

2.6 Designing in Established organizations 158

3. Test

3.1 What to Test 188

3.2 Testing Step-by-Step 196

3.3 Experiment library 214

3.4 Bringing it All Together 238

4. Evolve

4.1 Create Alignment 260

4.2 Measure & Monitor 262

4.3 Improve Relentlessly 264

4.4 Reinvent Yourself Constantly 266

4.5 Taobao: Reinventing (E-)Commerce 268

Glossary 276

Core Team 278

Prereaders 279

Bios 280

Index 282

Value Proposition Design

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    A Paperback / softback by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda

    £23.80

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    RRP £28.00 – you save £4.20 (15%)

    Order before 4pm today for delivery by Fri 4 Sep 2026.

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      Book details

      Publisher John Wiley & Sons Inc
      Published 30 October 2014
      ISBN-13 9781118968055
      978-1118968055
      ISBN-10 1118968050
      Also in:
      Business, Finance & Law Management of specific areas

      Description

      Book Synopsis
      The authors of the international bestseller Business Model Generation explain how to create value propositions customers can t resist Value Proposition Design helps you tackle the core challenge of every business creating compelling products and services customers want to buy.

      Table of Contents

      1. Canvas

      1.1 Customer Profile 10

      1.2 Value Map 26

      1.3 Fit 40

      2. Design

      2.1 Prototyping Possibilities 74

      2.2 Starting Points 86

      2.3 Understanding Customers 104

      2.4 Making Choices 120

      2.5 Finding the Right Business Model 142

      2.6 Designing in Established organizations 158

      3. Test

      3.1 What to Test 188

      3.2 Testing Step-by-Step 196

      3.3 Experiment library 214

      3.4 Bringing it All Together 238

      4. Evolve

      4.1 Create Alignment 260

      4.2 Measure & Monitor 262

      4.3 Improve Relentlessly 264

      4.4 Reinvent Yourself Constantly 266

      4.5 Taobao: Reinventing (E-)Commerce 268

      Glossary 276

      Core Team 278

      Prereaders 279

      Bios 280

      Index 282

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