Description
Book SynopsisThe authors of the international bestseller Business Model Generation explain how to create value propositions customers can t resist Value Proposition Design helps you tackle the core challenge of every business creating compelling products and services customers want to buy.
Table of Contents1. Canvas
1.1 Customer Profile 10
1.2 Value Map 26
1.3 Fit 40
2. Design
2.1 Prototyping Possibilities 74
2.2 Starting Points 86
2.3 Understanding Customers 104
2.4 Making Choices 120
2.5 Finding the Right Business Model 142
2.6 Designing in Established organizations 158
3. Test
3.1 What to Test 188
3.2 Testing Step-by-Step 196
3.3 Experiment library 214
3.4 Bringing it All Together 238
4. Evolve
4.1 Create Alignment 260
4.2 Measure & Monitor 262
4.3 Improve Relentlessly 264
4.4 Reinvent Yourself Constantly 266
4.5 Taobao: Reinventing (E-)Commerce 268
Glossary 276
Core Team 278
Prereaders 279
Bios 280
Index 282
