Description
Book SynopsisUtility Drives Adoption: Understanding Internet Accessibility in Rural China addresses the deep digital divide in China by exploring the reasons behind the lagging adoption of the internet in rural communities. With a four-year study and in-depth investigation into a number of rural communities across China, author Mingrui Ye unfolds a picture of internet use in rural villages and answers the questions why and in what scenario rural residents will or will not adopt internet-based digital devices like laptops or tablets.
Additionally, this book contributes to diffusion theory with a newly established research model, by which new determinants responsible for internet adoption were discovered and mutual relations between influential factors at different levels revealed. A series of solutions to improve the adoption rate of the internet in rural China are suggested for implementation at multiple levels. Utility Drives Adoption not only provides a deeper understandi
Table of Contents
List of Figures – Acknowledgments – List of Abbreviations – Introduction – To Be Bridged: Perspectives From Literature and Reality – An Overview of Symbolic Interactionism: Theoretical Framework and Methodological Approach – Contextual Analysis: Interactions With Social Settings – Diffusion Network Analysis: Interactions With the Immediate Environment – Innovation: Attributes of the Internet – Discussion and Conclusions.
