Description

Book Synopsis
The realm of the "personal" is now increasingly touched by technology - especially the Internet. For example, sleep is now something we do in between checking our smartphones. Our relationship to food and eating has changed too. Home delivery, restaurant search, table bookings - these have all been elevated to a high level skill-set which is part-entertainment, part-electronic processing. And travel is now a finger-clicking exercise with precision timing. This readjustment of our daily routine has had one significant effect: it has taught individuals a range of skills that would normally be in the domain of businesses. Ordinary people now behave as businesses do by using buying strategies to get costs down. We now have expectations of quality and delivery. In fact, we have become so business-like as individuals that marketers need to get rid of the processes of "Business-to-Consumer" communication, and begin to adopt the rules of "Business-to-Business" when talking to consumers. Such change of our lives is an explosion of the new - new thinking, new business, new relationships, new selling, new buying, new leisure, new humans.

Upgraded: How the Internet has Modernised the

    Product form

    A Hardback by Andy Law

    £11.69

    Includes FREE delivery

    RRP £12.99 – you save £1.30 (10%)

    Order before 4pm today for delivery by Mon 14 Sep 2026.

    1 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Upgraded: How the Internet has Modernised the by Andy Law

      Book details

      Publisher LID Publishing
      Published 6 June 2016
      ISBN-13 9781907794612
      978-1907794612
      ISBN-10 1907794611
      Also in:
      Internet: general works

      Description

      Book Synopsis
      The realm of the "personal" is now increasingly touched by technology - especially the Internet. For example, sleep is now something we do in between checking our smartphones. Our relationship to food and eating has changed too. Home delivery, restaurant search, table bookings - these have all been elevated to a high level skill-set which is part-entertainment, part-electronic processing. And travel is now a finger-clicking exercise with precision timing. This readjustment of our daily routine has had one significant effect: it has taught individuals a range of skills that would normally be in the domain of businesses. Ordinary people now behave as businesses do by using buying strategies to get costs down. We now have expectations of quality and delivery. In fact, we have become so business-like as individuals that marketers need to get rid of the processes of "Business-to-Consumer" communication, and begin to adopt the rules of "Business-to-Business" when talking to consumers. Such change of our lives is an explosion of the new - new thinking, new business, new relationships, new selling, new buying, new leisure, new humans.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account