Description

Book Synopsis
What if someone told you that markets representing billions of pounds were being all but virtually ignored? Markets with tremendous production and distribution potential along with a growing workforce and supplier base? What if you were told these markets were in domestic and international âœbase-of-the-pyramidâ communitiesâcomposed of low-to moderate income, consumers in developed and developing countries?

Chances are youâd be sceptical. And for good reason. While much has been written in recent years about business opportunities in these underserved markets, little has been available outlining the strategies necessary to turn this business concept into a detailed business modelâthe practical dos and donâts every manager needs to know when approaching a new market. Until now.

Untapped Creating Value in Underserved Markets

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    A Hardback by John Weiser, Michele Kahane, Steve Rochlin

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      Publisher: Berrett-Koehler
      Publication Date: Publication Date: 11/06/2006
      ISBN13: 9781576753729, 978-1576753729
      ISBN10: 1576753727

      Description

      Book Synopsis
      What if someone told you that markets representing billions of pounds were being all but virtually ignored? Markets with tremendous production and distribution potential along with a growing workforce and supplier base? What if you were told these markets were in domestic and international âœbase-of-the-pyramidâ communitiesâcomposed of low-to moderate income, consumers in developed and developing countries?

      Chances are youâd be sceptical. And for good reason. While much has been written in recent years about business opportunities in these underserved markets, little has been available outlining the strategies necessary to turn this business concept into a detailed business modelâthe practical dos and donâts every manager needs to know when approaching a new market. Until now.

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