Description
Book SynopsisA blueprint for managing people, not generations Unfairly Labeled challenges the very concept of "generational differences" as an unfair generalization, and offers a roadmap to intergenerational understanding.
Table of ContentsPreface xi
Part One: The Problem with Labeling Generations xii
Part Two: Toolkit for Managers xiii
Part Three: Overcoming Generational Labels xiv
Introduction: Taking Issue with Generational Issues xvii
Generation Exercise xviii
Perception Is Reality xx
How Labels Divide xxii
I THE PROBLEM WITH LABELING GENERATIONS 1
1 Why We Stereotype 3
The Brain Makes Categories 6
Predictions into Convictions 7
The Ladder of Inference 9
In-Group, Out-Group Dynamics 11
2 Age versus Generation 15
Age Discrimination 17
Age versus Generation 19
Hiding Age Discrimination Behind Generation Labels 21
Summary 24
3 American Labels in a Global World 25
Generation Stereotypes in Other Cultures 27
Summary 32
4 When Are the Labels Useful? 35
When a Label Is Useful: Marketing 38
The Better Way 40
Summary 43
II TOOLKIT FOR MANAGERS 45
5 Employee Engagement 47
The Stereotype 49
Origins of the Stereotype 51
The Truth about Motivating Millennials 60
Overcoming the Stereotypes 63
Summary 71
6 Performance Management 73
The Stereotype 75
The Truth about Managing Millennial Performance 82
Overcoming the Stereotypes 86
Summary 93
7 Collaborative Teamwork 95
The Stereotype 97
The Error in Stereotypes 99
Overcoming the Stereotypes 102
Summary 107
8 Recruiting 109
The Stereotype 112
The Origin of the Stereotype 113
Overcoming the Stereotypes 116
Summary 120
9 Technology 121
The Stereotypes 123
The Origins of the Stereotype 124
Overcoming the Stereotypes 128
Summary 131
III OVERCOMING GENERATIONAL LABELS 133
10 Roadmap to Changing Your Organization’s Culture 135
Be a Maven 137
Six Steps to Change 138
Summary 144
11 Case Study 1 145
Background 147
The Request 150
Needs Assessment 152
Survey Results 159
Results 159
Focus Groups 166
Training Programs 168
Return on Investment Analysis 185
Conclusion 191
12 Case Study 2 193
Background 195
The Request 196
Needs Assessment: Survey 198
Learning Style Differences by Generation 200
Learning Activity Preferences by Generation 200
Optimizing the Learning Environment 207
Practical Implications 209
Resources: Case Study 2 Details 211
References 217
About the Author 223
Index 225
