Description
Book SynopsisIt is beyond a doubt that the business landscape is constantly changing with every small business looking for the next competitive advantage. In Understanding the New Business Paradigm in Eastern Europe, Kozielski presents a universal model for building a successful business in these hectic times. His four-tiered model is based on lessons learned from both developed and emerging markets across Eastern Europe, and is neither limited to one type of organization or a market, nor has any geographical borders. Called the 'four-leaf clover'; Kozielski's model features the experiences of such companies as mBank (part of Commerzbank), Aflofarm, Atlas, Redan, Sphinx and more. This work will be of interest to academics and professional who are looking for a holistic and systematic approach to successful small business management.
Trade ReviewThis book for managers and marketers observes that the traditional paradigm of business is outdated, especially when dealing with the impact of digital technology and new forms of marketing on emerging markets in Eastern Europe. Forces and new technologies examined include guerilla marketing, crowdsourcing, virtual organizations, and ambient media. The book provides a four-part framework for understanding and comparing the results of companies competing in developed and emerging markets, looking at aspects such as operational efficiency and organizational culture. Case of Amazon, Ideo, EuroDisney, Facebook, Wiosna, Redan, Sphinx, and other companies share experiences in operating in Eastern European markets. The reader-friendly layout offers bullets, lists, and frequent subheads. -- Annotation ©2017 * (protoview.com) *
Table of ContentsIntroduction 1. Change in Business Paradigm 2. In search of new business opportunities 3. Business concept and business model 4. Operational efficiency 5. Organizational culture and leader 6. New business paradigm of the organization of tomorrow 7. Instead of the end i.e. materialization of the Darwin theory
