Description
Book Synopsis''Understanding Strategic Management'' is the ideal introduction to strategy for students who require a concise, informative and practical approach. The book''s four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business.The author conveys the realities of strategic management through diverse, international and contemporary examples, while Strategy in Focus boxes use examples from popular media to show strategic management issues at work in the headlines we read every day. A longer, integrated case study in every chapter ties together multiple strategic challenges that affect businesses large and small, public and private. Review and discussion questions then encourage students to be critical of the material and juxtapose alternative concepts and frameworks to evaluate their strengths and weaknesses. Students
Trade ReviewAn extremely well-written and interesting book as the basis for a strategic management course with many different examples, interesting case studies, and discussion questions that activate students to engage in the course and the material. * Marius Wehner, Heinrich-Heine-University of Düsseldorf, Germany *
A well-written book that captures the essence, concepts, theories and emerging ideas of strategic management in simple, lucid language. * Sami A. Khan, King Abdulaziz University, Saudia Arabia *
A user-friendly resource to accompany students in their learning journey...Provides an easy to comprehend analysis of strategic management processes in organizations. * Virginia Bodolica, American University of Sharjah, United Arab Emirates *
Table of ContentsPart One: What is Strategy? 1: What is strategy?Part Two: Strategic Analysis 2: Evaluating the macro-environment 3: Industry analysis 4: The Internal Environment: value-creating activities 5: The Internal Environment: a resource-based view of strategyPart Three: Strategy Formulation 6: Business strategy 7: Corporate strategy 8: International strategyPart Four: Strategy Implementation 9: Organizational structures and strategic change 10: Strategic leadership 11: Corporate governance
