Description
Book SynopsisPreviously unpublished lectures and interviews by the modern age's preeminent media seer—informal, accessible, provocative.In the last twenty years of his life, Marshall McLuhan published a series of books that established his reputation as a world-renowned communications theorist and the pre-eminent seer of the modern age. It was McLuhan who made the distinction between hot and cool media. And it was he who coined the phrases the medium is the message and the global village and popularized other memorable terms including feedback and iconic.
McLuhan was far more than a pithy phrasemaker, however. He foresaw the development of personal computers at a time when computers were huge, unwieldy machines available only to institutions. He anticipated the wide-ranging effects of the Internet. And he understood, better than any of his contemporaries, the transformations that would be wrought by digital technology—in particular, the globalization of communications an
