Description

Book Synopsis
Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.

Understanding Marketing

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    By Mark Davies

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      Publisher: Pearson Education
      Publication Date: Publication Date: 9/26/1997
      ISBN13: 9780134904672, 978-0134904672
      ISBN10: 134904672

      Description

      Book Synopsis
      Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.

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