Description

Book Synopsis
Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.

Understanding Marketing

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    By Mark Davies

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      Book details

      Publisher Pearson Education
      Published 9/26/1997
      ISBN-13 9780134904672
      978-0134904672
      ISBN-10 134904672
      Also in:
      Sales and marketing

      Description

      Book Synopsis
      Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.

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