Description

Book Synopsis
The rise of webtoons has altered the Korean cultural market due to the growth of transmedia storytellingthe flow of a story from the original text to various other platforms, such as films, television, and games. Understanding Korean Webtoon Culture demonstrates the dynamics between structural forces and textual engagement in global media.

Trade Review
As the first book-length study of webtoons, Jin’s monograph has a lot to offer to scholars and students interested in cultural globalization and media convergence in relation to digital technologies. The book is well-written and a joy to read. Any reader, with or without relative academic background, can benefit from it. -- Haixia Man * International Journal of Communication *

Understanding Korean Webtoon Culture

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    A Hardback by Dal Yong Jin

    £32.26

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    RRP £37.95 – you save £5.69 (14%)

    Order before 4pm tomorrow for delivery by Mon 7 Sep 2026.

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      Book details

      Publisher Harvard University Press
      Published 15 November 2022
      ISBN-13 9780674291317
      978-0674291317
      ISBN-10 067429131X
      Also in:
      Digital, video and new media arts Popular culture

      Description

      Book Synopsis
      The rise of webtoons has altered the Korean cultural market due to the growth of transmedia storytellingthe flow of a story from the original text to various other platforms, such as films, television, and games. Understanding Korean Webtoon Culture demonstrates the dynamics between structural forces and textual engagement in global media.

      Trade Review
      As the first book-length study of webtoons, Jin’s monograph has a lot to offer to scholars and students interested in cultural globalization and media convergence in relation to digital technologies. The book is well-written and a joy to read. Any reader, with or without relative academic background, can benefit from it. -- Haixia Man * International Journal of Communication *

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