Description

Book Synopsis
Examining the complex processes behind the formation, perception and management of destination images, Raquel Camprubi provides critical insight into how tourism destinations are represented and strategically shaped over time.

Understanding Destination Image

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    A Hardback by Raquel Camprubi

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      Book details

      ISBN-13 9781035340699
      978-1035340699

      Description

      Book Synopsis
      Examining the complex processes behind the formation, perception and management of destination images, Raquel Camprubi provides critical insight into how tourism destinations are represented and strategically shaped over time.

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