Description

Book Synopsis
Examining the complex processes behind the formation, perception and management of destination images, Raquel Camprubi provides critical insight into how tourism destinations are represented and strategically shaped over time.

Understanding Destination Image

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    A Hardback by Raquel Camprubi

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      Publisher: Edward Elgar Publishing
      Publication Date: Publication Date:
      ISBN13: 9781035340699, 978-1035340699
      ISBN10:

      Description

      Book Synopsis
      Examining the complex processes behind the formation, perception and management of destination images, Raquel Camprubi provides critical insight into how tourism destinations are represented and strategically shaped over time.

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