Description

Book Synopsis
The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive weapons in the business arsenal, and this book will give you the inside track on just how these winning brands have been created and sustained.

Table of Contents
Acknowledgements.

Introduction.

American Express.

Apple.

Barbie.

Benetton.

Budweiser.

Coca-Cola.

Disney.

Federal Express.

The Gap.

General Electric.

Gillette.

Goodyear.

Guinness.

Håagen-Dazs.

Harley-Davidson.

Harvard Business School.

Heineken.

Heinz.

Hertz Car-Hire.

Hewlett-Packard.

Holiday Inn.

Hoover.

IBM.

Ikea.

Intel.

Kellogg's.

Kodak.

Lego.

Levi-Strauss.

Marlboro.

Mars.

McDonald's.

McKinsey & Co.

Mercedes-Benz.

Microsoft.

Nescafé.

Nike .

Red Cross.

Reuters.

Rolls-Royce.

Sears, Roebuck.

Sony.

Starbucks.

Swatch.

Toyota.

Virgin.

Wal-Mart.

Wrigley's.

Xerox.

Yamaha.

Index.

Ultimate Book of Business Brands: Insights from

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    £14.39

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    RRP £15.99 – you save £1.60 (10%)

    Order before 4pm tomorrow for delivery by Tue 7 Jul 2026.

    A Paperback / softback by Stuart Crainer, Des Dearlove

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Ultimate Book of Business Brands: Insights from by Stuart Crainer

      Publisher: John Wiley and Sons Ltd
      Publication Date: 29/10/2002
      ISBN13: 9781841124391, 978-1841124391
      ISBN10: 1841124397
      Also in:
      Sales and marketing

      Description

      Book Synopsis
      The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive weapons in the business arsenal, and this book will give you the inside track on just how these winning brands have been created and sustained.

      Table of Contents
      Acknowledgements.

      Introduction.

      American Express.

      Apple.

      Barbie.

      Benetton.

      Budweiser.

      Coca-Cola.

      Disney.

      Federal Express.

      The Gap.

      General Electric.

      Gillette.

      Goodyear.

      Guinness.

      Håagen-Dazs.

      Harley-Davidson.

      Harvard Business School.

      Heineken.

      Heinz.

      Hertz Car-Hire.

      Hewlett-Packard.

      Holiday Inn.

      Hoover.

      IBM.

      Ikea.

      Intel.

      Kellogg's.

      Kodak.

      Lego.

      Levi-Strauss.

      Marlboro.

      Mars.

      McDonald's.

      McKinsey & Co.

      Mercedes-Benz.

      Microsoft.

      Nescafé.

      Nike .

      Red Cross.

      Reuters.

      Rolls-Royce.

      Sears, Roebuck.

      Sony.

      Starbucks.

      Swatch.

      Toyota.

      Virgin.

      Wal-Mart.

      Wrigley's.

      Xerox.

      Yamaha.

      Index.

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