Description

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive weapons in the business arsenal, and this book will give you the inside track on just how these winning brands have been created and sustained.

Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands

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Paperback / softback by Stuart Crainer , Des Dearlove

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The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 29/10/2002
    ISBN13: 9781841124391, 978-1841124391
    ISBN10: 1841124397

    Number of Pages: 256

    Non Fiction , Business, Finance & Law

    Description

    The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive weapons in the business arsenal, and this book will give you the inside track on just how these winning brands have been created and sustained.

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