Description
Book SynopsisGavin Ambrose teaches at the University of Brighton and is a practicing designer as well as an author.
Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. .
Trade ReviewTypography is a thorough, well-organised and engaging book, which guides the reader through practical, contextual and theoretical issues and considerations associated with typographic design and use. The structure, content and format of the book lends itself perfectly as a core text for any Graphic Design degree. * Simon Harrison, Leeds College of Art, UK *
Beautiful examples! I like how the content is organized and presented... This is a good book for an intro typography course. * Robert Hankin, Bellevue University, USA *
Pitched at the right level of engagement and learning for intended audience. Very well resourced and comprehensive. Design looks fresh and inviting. * Manny Ling, University of Sunderland, UK *
Flipping through the pages, its design is dynamic, bold, attractive and enticing to read. * Safoura Rafeizadeh, Boston University, USA *
Table of ContentsIntroduction 1 A Brief History of Typography The evolution of type/Theory and principles
2 Looking at Type Where type is used/What is type?/Typefaces and fonts/ Typeface style/Italic or oblique?/Looking at a typeface/ Typeface anatomy/x-height/Absolute and relative measurements Industry view: TOKY
3 Type Classification Basic classifications/Block typefaces/Roman typefaces/Roman variations/Types of serifs/ Serif variations/Gothic typefaces/Gothic variations/Rounded variations/ Script typefaces/Graphic typefaces/Type classification for a digital age/ Industry view: Urban Influence
4 Choosing Type Navigating the sea of type/Type families/Using multiple typefaces/ Text hierarchy/Text hierarchy for the digital age/Type on a page/Numerals/ Drop and standing capitals/Special characters/Ligatures/ The right character for the job/Non-alphabetical typefaces/ Industry view: Triboro Design
5 Setting Type Leading/Tracking/Kerning/Spacing/ Overprinting and knocking out/ Legibility and readability Industry view: Designbolaget
6 Type Generation Hand-drawn type/Building letterforms/Font generation/ Dynamic type for the screen Industry view: Leftloft
7 Type Realization Materials/Printing techniques/Print finishing Industry view: Graphical House
Exercises Glossary Acknowledgements and credits Index
